"But there was money about, and there were local moguls---Henry
Huntington, who ran streetcar lines; and Abbot Kinney, who made a
fortune from his vast tobacco company---who decided they could
manufacture a beach culture. So they concocted plans to develop separate
and competing portions of the coastline, each tycoon vying for the
leisured pursuits of the new leisured class." (Simon Winchester,
Pacific.)